Three colorways

Copy formula

Slot	Style	Rule	Example
Line 1	Aeonik LightItalic	The subject. Always personal — first-person or direct address. A noun or number the reader owns.	"Your plate," · "Tuesday," · "182g"
Line 2	Aeonik MediumUpright	The frame. What Kalo does with that subject. Quiet, factual, never celebratory. Ends in a period.	"understood." · "in focus." · "of intention."
Label · category	11pxItalic	What category this moment belongs to. One or two words. Never a hashtag.	"Superfood" · "Logged" · "Protein"
Label · value	13pxRegular	The specific reading — food name plus kcal, or a macro plus time context. The data that anchors the story.	"Pan-seared salmon · 612 kcal"
Wordmark	kaloBottom-left	White on dark, black on paper. Never resize or reposition.	kalo

Headline pairs

Never

• Aspirational without data."Eat clean." "Crush your goals." Line 2 must connect to a real Kalo reading — not a motivation poster.
• Conditional framing.Never "If you logged…" or "Next time try…". The mirror shows what happened, not what should have.
• Weight, deficit, or body-change copy.No "Burn calories." No "Lean out." The story is the plate and the number — never the outcome it implies.
• Exclamation marks.The data is its own emphasis. A period lands harder than an exclamation mark every time.
• Both lines as data.Line 1 is the subject. Line 2 is the frame. If both are numbers, it's a data readout — not a story.