02 · Accuracy theatre · carousel template

Kalo vs.
the label.

9-slide carousel showing a verifiable scan result. Every number on-screen was re-shot against the real label. Never inferred, never estimated.

Grid preview · 9 slides

Kalo vs. the label.

kalo Accuracy theatre

You trust the nutrition label.
We scanned the actual plate.

The label said

480 kcal · label

kalo

472 kcal · kalo

kalo

8 kcal apart.
Within our accuracy threshold. Every scan.

Macro comparison

Label Kalo

43g 43g

protein matched

28g 27g

fat −1g

480 472

kcal −8 kcal

Nothing estimated.
Nothing inferred.
Kalo reads the plate.

Scan your next meal.

kalo Try it free ↗

Slide index

#	Type	Role	Rule
01	Cover	Hook. Establishes the question or claim.	5 words or fewer. Italic light + medium upright. Never a question mark.
02	Text · black	Setup. Frames the problem the carousel solves.	No decoration. The type is the design. 2 sentences max.
03	Visual	Atmosphere. Slows the reader, creates a breath.	Real food photo in production (overhead, matte linen, natural light). Caption anchored to bottom-left.
04	Number · warm	Evidence A. The claim being tested.	Enormous bleed type. Number only — no context in the number itself. Unit below, small.
05	Number · dark	Evidence B. The Kalo reading, in contrast.	Same layout as slide 04, opposite colorway. Terracotta accent on the number signals "our read."
06	Text · paper	Interpretation. What the gap means.	1–2 sentences. Bold the key phrase. No jargon. Reassuring, not defensive.
07	Data	Proof. The full breakdown, verifiable.	All numbers must be re-shot from the real label. Never inferred. Show matches in forest, deltas in terracotta.
08	Statement · forest	Principle. The brand promise behind the accuracy.	Short declarative sentences. No exclamation marks. Forest green = trust, credibility.
09	CTA	Close. One action, no alternatives.	Same cover layout — the arc closes. Wordmark prominent. CTA in the cap-label slot, never shouting.

Slide types · reusable slots

Type A

Headline split

Italic Light line 1 + Medium upright line 2. Used for cover and CTA. Mirrors the Storytelling card format.

Type B

Number bleed

Enormous type (~34% container width) bleeds to edge. Number only. Unit label below at 4.5cqw. Always paired: one warm, one dark.

Type C

Statement text

No decoration. Body copy at ~5.8cqw. Vertically centered. Black, paper, or forest — never terracotta (too warm for prose).

Type D

Visual / atmosphere

Full-bleed food photo (4:5 → cropped 1:1 from center). Gradient overlay. Caption anchored bottom-left. The "breath" slide — no data.

Type E

Data table

Paper background only. Macro rows in Aeonik. Matches in forest (#0f2214 at full opacity), deltas in terracotta. All values verifiable.

Type F

Forest statement

Deep forest (#0f2214) background with #eaf3ea text. Reserved for the brand promise slide. Never used for data. One or two declarative sentences.

Never

Unverified numbers.Every on-screen figure must be re-shot from the actual label or a fresh scan. No rounding, no estimation, no inferring from memory.
Emojis or exclamation marks.The accuracy data is its own drama. Adding punctuation theatrics cheapens the claim.
Weight-loss framing.The story is the plate and the number — never what the number implies about the user's body.
More than 9 slides.Completion rate drops sharply after slide 7. The arc is complete by slide 9. Add detail in the caption, not a 10th slide.
Mixing type scales on one slide.Each slide uses one type treatment. Mixing a bleed number with a statement paragraph reads as two competing slides in one.
Pure text-to-image food on the visual slide.Always img2img from a real food reference, or shoot. Pure AI food reads as AI instantly and undermines the accuracy claim.

Kalo vs.the label.